Three brothers living in NYC decided to conduct an experiment to see how long it would take for someone to talk to or help a homeless child on a cold winter day. They live in the area where they shot the video which is home to many homeless people on the streets. They were affected by how little people seemed to care. Although this video was just an experiment and the boy is not really homeless...it represents a very real situation in many cities including Vancouver, Toronto, Winnipeg and other cities across Canada.